CEO
Final decision maker with budget authority. Focused on revenue, growth strategy, and market expansion.
CFO
Controls the budget -- every vendor purchase goes through here
CTO
Owns the tech stack -- most active on technical forums and Twitter
CMO
Drives demand gen -- heavy LinkedIn and Twitter presence
CIO
Enterprise IT decisions -- typically conservative LinkedIn presence
CRO
Owns the full revenue engine -- GTM obsessed, very active on LinkedIn
COO
Runs day-to-day operations -- process and efficiency focused
CISO
Security buying authority -- active in security communities and Reddit
CDO
Data infrastructure decisions -- data community active on Twitter/Substack
CPO
Product strategy -- very active on LinkedIn and product community forums
VP Sales
Owns quota, team, and sales strategy -- heaviest LinkedIn users
VP Marketing
Owns pipeline generation -- extremely active across all platforms
VP Engineering
Owns engineering org -- active on Reddit and HN, moderate LinkedIn
VP Product
Owns product roadmap -- product Twitter very active
VP Operations
Runs operational efficiency -- LinkedIn primary channel
VP Finance
Oversees FP&A -- LinkedIn focused, low social media activity
VP IT
Owns IT infrastructure and vendor decisions
VP Business Development
Drives partnerships -- heavy networking on LinkedIn
VP Customer Success
Owns retention and NRR -- CS community on LinkedIn
VP People / HR
Owns talent strategy -- HR community very active on LinkedIn
VP Revenue Operations
GTM operations -- RevOps Twitter community is extremely active
VP Growth
Drives PLG -- growth Twitter and LinkedIn are daily reading
VP Partnerships
Manages channel ecosystem -- connector personality on LinkedIn
VP Security
Owns security program -- security Slack/Reddit communities
VP Infrastructure
Owns cloud and DevOps -- technical Twitter and Reddit
Director of Sales
Manages sales teams -- LinkedIn power users, post daily
Director of Marketing
Owns marketing programs -- omnipresent on social
Director of Engineering
Leads engineering teams -- active on Reddit and Hacker News
Director of IT
Manages IT operations and vendor selection
Director of Product
Leads product managers -- product Twitter community active
Director of Business Development
Drives new business -- LinkedIn native
Director of Operations
Runs operational processes -- LinkedIn moderate activity
Director of Finance
Manages financial operations -- LinkedIn primary
Director of Customer Success
Leads CS team -- CS community on LinkedIn very active
Director of Demand Generation
Owns pipeline creation -- demand gen Twitter daily
Director of Revenue Operations
Runs GTM operations -- RevOps community on Twitter
Director of Security
Leads security programs -- infosec community on Reddit
Director of Data
Owns data infrastructure -- data community on Twitter
Director of Procurement
Controls vendor selection -- LinkedIn only, very low social
Director of Digital Transformation
Drives digital initiatives -- very active conference speaker
Head of Sales
Leads sales at growth companies -- LinkedIn daily, loves posting wins
Sales Manager
Manages SDR/AE teams -- LinkedIn active, loves sales content
Regional Sales Director
Owns regional sales -- conference goer, LinkedIn networker
Account Executive (Enterprise)
Closes enterprise deals -- LinkedIn social selling daily
Head of Revenue Operations
Aligns GTM teams -- RevOps community on Twitter and LinkedIn
Sales Enablement Manager
Trains reps and manages tooling -- LinkedIn moderate
Head of Partnerships
Builds partner ecosystem -- connector, very active at events
Channel Sales Director
Manages reseller programs -- LinkedIn and industry events
Head of SDR/BDR
Runs outbound team -- obsessed with LinkedIn social selling
Sales Operations Manager
Manages CRM and ops -- LinkedIn moderate, RevOps community
Head of Marketing
Leads marketing at startups -- social media is their job
Head of Demand Gen
Owns pipeline -- demand gen Twitter is a daily obsession
Head of Growth
Drives user acquisition -- growth Twitter, Product Hunt, Reddit
Head of Content
Owns content strategy -- they literally create content daily
Marketing Operations Manager
Manages martech stack -- MOps community on LinkedIn/Twitter
Performance Marketing Manager
Runs paid channels -- very active on marketing Twitter
Head of Product Marketing
Owns positioning -- PMM Twitter is extremely engaged
Brand Director
Owns brand identity -- Instagram/Meta as well as LinkedIn
Head of Digital Marketing
Runs digital channels -- omnipresent on social platforms
Marketing Analytics Manager
Owns attribution modeling -- data Twitter and LinkedIn
Head of Engineering
Leads engineering at startups -- tech Twitter and Reddit native
Head of DevOps / Platform
Owns CI/CD -- DevOps Reddit and Twitter communities
Engineering Manager
Manages engineering teams -- tech Twitter and LinkedIn
Head of Data Engineering
Owns data pipelines -- data engineering community on Twitter
Head of Architecture
Defines system architecture -- thought leader on tech Twitter
IT Manager
Manages IT support -- LinkedIn mostly, Reddit IT communities
Head of Cloud / Infrastructure
Owns cloud strategy -- AWS/GCP community on Twitter and Reddit
Head of QA
Leads quality assurance -- QA community on Reddit and LinkedIn
Technical Lead / Principal Engineer
Senior IC with influence -- very active on tech Twitter and Reddit
Head of AI/ML
Owns AI strategy -- AI Twitter is massively active right now
Head of Product
Leads product team -- product Twitter and LinkedIn daily
Product Manager (Senior/Lead)
Owns feature strategy -- PM Twitter is a big community
Head of UX / Design
Owns UX -- design Twitter, Dribbble, LinkedIn
Product Operations Manager
Manages product processes -- LinkedIn moderate
Head of Product Analytics
Owns product data -- data Twitter community
Head of Operations
Runs operational systems -- LinkedIn moderate
Head of Procurement
Controls vendor selection -- procurement community LinkedIn
Controller
Oversees accounting -- finance LinkedIn community
Head of FP&A
Owns financial planning -- finance Twitter growing
Head of Supply Chain
Manages supply chain -- LinkedIn professional focus
Facilities Director
Manages physical infrastructure -- low social activity
Head of Risk & Compliance
Owns compliance -- risk community on LinkedIn and events
Head of Legal
General counsel -- legal LinkedIn community moderate
Operations Manager
Runs day-to-day workflows -- LinkedIn moderate
Head of Strategy
Owns corporate strategy -- LinkedIn thought leader
Head of People
Leads people function -- HR Twitter community huge
Head of Talent Acquisition
Owns recruiting -- LinkedIn is their primary workspace
HR Director
Manages HR programs -- LinkedIn active
Head of Learning & Development
Owns training programs -- L&D LinkedIn community
Head of Total Rewards / Compensation
Manages comp and benefits -- LinkedIn moderate
Head of Customer Success
Owns NRR and retention -- CS community on LinkedIn and Twitter
Head of Support
Manages support team -- CX community LinkedIn
Head of Professional Services
Leads implementation -- LinkedIn and industry events
Head of Implementation
Owns customer onboarding -- LinkedIn moderate
Customer Experience Director
Owns end-to-end CX -- CX community Twitter and LinkedIn
VP/Head of Customer Support
Leads support operations and tooling -- highly active in CS communities
Head of Customer Success Operations
Owns CS tooling and processes -- RevOps and CS ops communities
Head of Customer Experience (CX)
Strategic CX leader for support and success -- CX thought leaders on LinkedIn
Chief Customer Officer (CCO)
C-level customer advocate in smaller orgs -- strategic authority over all customer functions
Director of Customer Operations
Manages operational efficiency for customer teams -- ops-focused LinkedIn presence
RevOps Lead (Post-Sales)
Owns post-sales tooling and analytics -- hyper-engaged in RevOps communities
VP Customer (Series B/C Startups)
Scaling customer function at high-growth startups -- very active seeking best practices
COO (Customer-Focused)
Operations leader with customer responsibility -- strategic operations authority
Head of AI / Automation
Leads AI adoption -- AI Twitter is on fire, most active persona right now
Head of Revenue Intelligence
Owns revenue analytics -- RevOps Twitter community
Head of Product-Led Growth
Drives PLG -- growth Twitter + Product Hunt obsessed
Head of Creator / Community
Builds community -- active on every platform by definition
Head of Sustainability / ESG
Leads ESG initiatives -- LinkedIn thought leaders in this space
VC Partner
Investment decision maker -- most active on Twitter and LinkedIn, highest network power
VC Principal
Evaluates deals -- extremely active on Twitter ecosystem
Angel Investor
Early-stage investor -- super connector on LinkedIn and Twitter
Founder / CEO
Founder-led company -- extremely active on all platforms, highest buying power
Business Owner
Privately-held company owner -- direct decision maker, moderate LinkedIn presence
Managing Partner
Partnership-model firm leader -- LinkedIn native, high network
General Partner
PE/VC General Partner -- Twitter and LinkedIn thought leader
VP Partnerships
Channel and alliance leader -- connector on LinkedIn
Partner Success Manager
Manages partner ecosystem -- LinkedIn community active
President
Second-in-command or division head -- strategic authority
Board Member
Strategic advisor and influencer -- high-value connector
General Manager / Division Head
P&L owner for business unit -- economic buyer authority
Head of Sustainability / ESG Director
Sustainability strategy owner -- economic buyer for green building certifications like BREEAM, LEED, ESG reporting tools
VP Property / Real Estate
Real estate portfolio manager -- budget holder for property management, asset optimization, green certifications
Portfolio Sustainability Lead
Portfolio-level ESG strategy -- champion for BREEAM In-Use, net-zero carbon initiatives, ESG reporting
Development Director
New construction project leader -- economic buyer for BREEAM New Construction, LEED certifications, sustainable building tech
Project Director (Construction)
Large-scale construction project manager -- technical buyer for green building certification, project management tools
Facilities Manager / Operations Manager
Day-to-day building operations -- user buyer for BREEAM In-Use, energy management, maintenance systems
Asset Manager (Real Estate)
Property portfolio optimization -- economic buyer for asset management software, ESG compliance tools
Environmental Consultant / Assessor
Licensed BREEAM/LEED professional -- champion and influencer for sustainability certification projects, advises clients
Sustainability Manager
Executes ESG initiatives -- user buyer for carbon tracking, ESG reporting, green building management