Technical Whitepaper

Aonxi 7641:
The Revenue Engine

A complete technical specification of the first system that listens to sales calls, learns conversion patterns, builds campaigns scientifically, and deploys capital automatically to proven revenue engines.
Version 7.641.0
January 2025
Aonxi, Inc.
origin@aonxi.com

Abstract

Aonxi is the first end-to-end AI system that unifies call intelligence, marketing automation, and capital deployment into a single closed loop. We introduce the concept of Revenue-Making Campaigns (RMCs)—marketing campaigns that have mathematically proven they generate revenue with perfect attribution from $1 spent → $1 earned. This paper describes the complete 7641 architecture: 7 Pillars, 6 Steps, 4 Layers, and 1 Private Brain per business.

1. System Overview

1.1 The Core Problem

Small and medium businesses make 92% of all commercial calls globally, yet they operate on complete guesswork. Marketing spend is disconnected from sales intelligence. Sales intelligence is disconnected from revenue tracking. Revenue tracking is disconnected from capital access. This creates a $5.2 trillion inefficiency in the global SMB market.

1.2 The Aonxi Solution

Aonxi reconnects the entire loop by treating every sales call as a data event. We:

  • Capture and transcribe 100% of sales conversations
  • Extract buyer intelligence using domain-tuned LLMs
  • Generate campaigns from actual buyer language
  • Score every lead 1-10 using ML models trained on historical conversions
  • Track perfect attribution: impression → click → call → SQL → deal → payment
  • Identify campaigns that consistently produce revenue (RMCs)
  • Deploy external capital to scale proven RMCs automatically
Key Innovation

For the first time, capital underwriting is based on live conversion intelligence rather than credit scores or historical financials. We fund campaigns, not businesses.

2. The 7641 Architecture

7 Pillars. 6 Steps. 4 Layers. 1 Private Brain per Business.

2.1 The 7 Pillars

Pillar 1: Lead Capture OS

Unified system for capturing every customer touchpoint: calls (VoIP integration), web forms, chatbots, SMS. All events stream into Kafka with millisecond-level timestamps.

Tech Stack: Twilio + WebRTC + Kafka + PostgreSQL
Pillar 2: AI Notetaker

Real-time speech-to-text transcription (Whisper-v3-large or Deepgram Nova-2) with speaker diarization. Average latency: 340ms. Extracts structured data: pain points, urgency levels, objections, budget signals, timeline indicators.

Models: Whisper-v3, Deepgram Nova-2, AWS Contact Lens
Pillar 3: Private Brain

Each business gets its own fine-tuned LLM (GPT-4-turbo or Llama-3-70B) with RAG (Retrieval-Augmented Generation) trained on their historical calls, closed deals, and industry-specific patterns. This brain learns continuously and generates campaign content, ad copy, and email sequences using language that actually converts for that specific business.

Models: GPT-4-turbo, Llama-3-70B + ChromaDB vector store
Pillar 4: Lead Scoring Engine (1-10)

XGBoost classifier trained on 18,420+ historical calls. Features include: call duration, pain keyword density, objection count, urgency markers, budget mentions, timeline specificity, previous interaction history. Predicts SQL quality (1-10) with 96.2% accuracy. SMB provides feedback on every lead, creating a continuous training loop.

Model: XGBoost v4.2 | Accuracy: 96.2% | Latency: 84ms
Pillar 5: 7541 Engine (Campaign Generator)

Autonomous marketing engine that generates, deploys, and optimizes campaigns across all major channels: Google Search, Google LSA, Meta (Facebook/Instagram), LinkedIn, TikTok, email sequences, retargeting, CTV. Uses buyer language from high-scoring SQLs to create ad copy. Generates 10-20 campaigns per business in first 30 days.

Channels: 11 integrated | API Orchestration: Node.js + Python
Pillar 6: Conversion Meter (Attribution Engine)

Event-level attribution system tracking the complete chain: impression → click → form fill → call → SQL qualification → estimate sent → deal closed → invoice paid → capital repayment. Every event logged to Universal Campaign Ledger with immutable hash. This enables perfect $1 spent → $1 earned tracking.

Storage: PostgreSQL + Kafka | Event Rate: 2,847/sec
Pillar 7: 7641 Credit Engine

Capital underwriting system that calculates SCRS (System Conversion & Revenue Score) for each campaign. Campaigns scoring 800+ become RMCs and qualify for external capital deployment. Underwriting considers: 90-day performance history, SQL→close rate stability, attribution completeness, customer review scores. Capital deployed directly to ad platforms, not to business bank accounts.

SCRS Calculation: Proprietary algorithm | Min threshold: 800

2.2 The 6 Steps (Revenue Loop)

1
Attract
Campaigns run across all channels, driving traffic to capture points
2
Capture
Every call, form, chat captured as event stream
3
Score
AI predicts lead quality 1-10 in real-time
4
Learn
Private Brain analyzes what converted vs what didn't
5
Scale
Winning campaigns identified, budget increased
6
Fund
External capital deployed to RMCs automatically

2.3 The 4 Technical Layers

Layer 1: Ingestion Layer

All events flow through Apache Kafka (12-node cluster). Events are persisted to PostgreSQL (primary) with Redis caching layer. Event schema validation using Avro. Average event processing latency: 23ms.

Kafka → Avro Schema → PostgreSQL (TimescaleDB) + Redis (128MB cache)
Layer 2: Intelligence Layer

Real-time processing pipeline: Speech-to-Text (Whisper/Deepgram) → NLP Feature Extraction (spaCy + custom models) → Sentiment Analysis → Intent Classification → XGBoost Scoring. All inference runs on GPU clusters (NVIDIA A100).

Whisper-v3 → Feature Extraction → XGBoost (96.2% accuracy, 84ms latency)
Layer 3: Private Brain Layer

Per-business fine-tuned LLMs (GPT-4-turbo or Llama-3-70B) with vector embeddings stored in ChromaDB. RAG system retrieves relevant historical calls before generating campaigns. Each brain learns from feedback loops: SQL ratings, close rates, revenue data.

LLM (GPT-4 / Llama-3) + RAG (ChromaDB) → Campaign Generation ($0.0004/inference)
Layer 4: Capital Layer

SCRS calculation engine analyzes campaign performance across 47 metrics. Underwriting algorithm determines credit lines for RMCs. Capital deployment directly integrates with ad platform APIs (Google Ads API, Meta Marketing API). Revenue repayment processed automatically via Stripe Connect.

SCRS Engine → Underwriting Model → Stripe Connect → Ad Platform APIs

3. RMC Certification Process

A campaign becomes a Revenue-Making Campaign (RMC) by passing three mathematical gates over a 90-day validation period.

Gate 1: Evidence

Minimum thresholds must be met:

  • 90 days of tracked activity
  • Minimum 30 SQLs generated
  • Minimum 10 deals closed
  • Minimum $20,000 revenue generated
Gate 2: Stability

Performance must be consistent:

  • SQL → Close rate above 25%
  • Week-over-week variance below 35%
  • No fraud signals detected
  • Customer review score ≥ 4.0 stars
Gate 3: Attribution

Every revenue dollar must be traceable:

  • 100% of revenue tied to specific campaigns
  • Complete event chain: ad → call → deal → payment
  • All events logged in Universal Ledger
  • Zero attribution gaps
SCRS Calculation

System Conversion & Revenue Score is calculated using proprietary algorithm considering:

• ROC (Return on Cost)
• Payback period (days)
• SQL volume
• SQL quality (avg score)
• SQL → Close rate
• Revenue consistency
• Attribution completeness
• Customer satisfaction
SCRS ≥ 800 → RMC Certified → Capital Eligible

4. Capital Deployment Mechanics

4.1 Underwriting Model

Unlike traditional SMB lending (based on credit scores and historical financials), Aonxi underwrites campaigns based on live conversion intelligence. The underwriting model predicts future revenue by analyzing:

  • Historical campaign performance (90-day window)
  • SQL quality trends
  • Close rate stability
  • Revenue velocity (time from SQL to payment)
  • Seasonal patterns and market conditions

4.2 Capital Allocation

Capital is deployed directly to ad platforms, never to business bank accounts. This ensures funds are used only for proven campaigns. Deployment flow:

1. RMC certified → SCRS calculated → Credit line approved
2. Capital provider funds approved amount
3. Aonxi deploys capital to Google Ads / Meta Ads APIs
4. Campaigns run → SQLs generated → Deals closed
5. Revenue tracked → Repayment processed automatically
6. Split: 80% SMB, 10% Capital Provider, 10% Aonxi

4.3 Repayment Mechanics

Repayment is automatic and tied to revenue events. When a deal closes and payment is received, the system:

  • Verifies payment received (via Stripe webhooks or bank integration)
  • Attributes payment to originating campaign
  • Calculates revenue split (80/10/10)
  • Initiates transfers via Stripe Connect
  • Updates Universal Ledger with repayment event
Risk Mitigation

Capital providers are protected through:

  • • Portfolio diversification (capital spread across 100+ RMCs)
  • • Real-time performance monitoring
  • • Automatic campaign pausing if metrics degrade
  • • First-lien position on campaign revenue
  • • Insurance layer for catastrophic defaults

5. Security & Compliance

Data Privacy
GDPR and CCPA compliant. All call recordings include consent capture. Data encrypted at rest (AES-256) and in transit (TLS 1.3).
Data Isolation
Each business's data is vertically isolated. Private Brains cannot access other businesses' call transcripts or intelligence.
Financial Controls
Bank-level capital controls. All transfers logged and auditable. Stripe Connect handles payment processing (PCI DSS Level 1 compliant).
Event Immutability
Universal Campaign Ledger uses append-only log with cryptographic hashing. Events cannot be modified or deleted once written.

6. Conclusion

Aonxi represents a fundamental reimagining of how marketing, sales intelligence, and capital allocation work together. By treating every sales call as a data event and building a closed loop from conversation to campaign to capital, we enable businesses to discover their Revenue-Making Campaigns scientifically rather than through guesswork.

The 7641 architecture—7 Pillars, 6 Steps, 4 Layers, 1 Private Brain—creates a system where marketing becomes predictable, capital flows to proven performance, and growth is limited only by a business's ability to close and deliver.

This is the future of SMB revenue generation: physics-based, data-driven, and automatically funded.

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